>Jamie Oliver is a seriously good guy.

His cookery books are a treat, his recipes work every time and he does good things.

Like his project to provide school kids with decent food instead of chips and Turkey Twizzlers (containing turkey (34 per cent), water, pork fat, rusk, coating (sugar, rusk, tomato powder, wheat starch, dextrose, salt, wheat flour, potassium chloride, hydrogenated vegetable oil, citric acid, spices, onion powder, malt extract, smoke flavourings, garlic powder, colour [E160c], mustard flour, permitted sweetener [E951], herb, spice extracts, herb extracts), vegetable oil, turkey skin, salt, wheat flour, dextrose, stabiliser (E450), mustard, yeast extract, antioxidants (E304, E307, E330, E300), herb extract, spice extract, colour (E162)

This week, even serious media are full of SHOCK! HORROR! stories that the number of kids eating meals at some schools that have converted to a healthier diet has dropped by a couple of percentage points.

FAILURE! WASTE OF TIME! PACK IT IN!

No-one thought to mention that – even if the number of kids has dropped from, say, 35% to 31% – it STILL means that 31% of kids are eating a healthy diet at school.

Up from 0%.

So the headline could read “31% more kids eating healthier food…”

No?

It’s time to get the paper…..