Front page of the Mainzer Allgemeine Zeitung, a daily newspaper with a circulation of 200,000, a readership of 500,000 and a regional market penetration of close to 40% of the German-speaking population over the age of 14.
In 12 words – only 10 of them operative – they manage to make 2 grammatical errors.
If I – as a non-native German speaker – pick them up, why not the sub-ed…? Or the lay-outers. Or the author.
Once they’re stuck to the floor, it’s difficult to get them off”
In a previous life, I did revenue management and pricing for airlines(rather successfully, by all accounts, given that Air New Zealand once offered me a senior role in their RM organisation).
I thought I was seeing things when I saw this fare display on airnz.com a month or so back
They’re actually offering their PREMIUM economy product CHEAPER than their STANDARD product?
There’s one clear rule in this scenario: don’t EVER do it.
You can ask people at check-in if they’d like to upgrade for $200/$100 or you can select from loyalty program profiles and upgrade for free.
But don’t EVER tell customers that your premium product is worth less than your standard product.
Then don’t call them DeShane or Aaliyah…
In New York, Wall Street people know they’re pricks. In Los Angeles, Hollywood people are too stupid to know they’re pricks. In San Francisco, tech bros think they’re saving the world with their crackpot schemes aka “start-ups.” They’re the fucking worst.
Best rant I’ve read in a long time.
Freezer: Fish fingers. Pizza. Icecream.;