>If there’s one thing I’ve missed in Germany, it’s subtle and witty advertising.

Television’s infected with fake dentist’s wives touting toothpaste, middle-aged people being attacked in the middle of the night by snaking, sparking electric wires (you can keep them at bay by taking magnesium tablets..) and happy, Teflon-coated families becoming even happier by remotely deploying the sun awning.

This is more my sort of stuff.

Posh-looking bird. Flash mansion. Elegance.
As soon as she opens her marf (sorry, mouth), out pours Sarf Lunnen. Innit

But there’s hope.

Paulaner’s one of the few wheat beers that I drink and their advertising is choice.

Three Indian businessmen clutching dictionaries in a Biergarten, one says “I don’t want to buy this carpet. Please”
Waitress looks bemused, returns with 3 glasses of Hefeweizen.
“Have a good trip”, he says.
“You’re welcome” she smiles.

Fast forward to last night and the first time I’ve laughed out loud at an ad for a long time

The same three Indian chappies, except this time he orders “a freshly drawn Paulaner for me and my friend” in an exquisite Bavarian dialect.
“Perfect” says his friend.
“Get well soon” says his mate.

And as they say in the ad – different comparative and superlative qualitative forms apply when it comes to beer.

“Good, Better, Paulaner…”

I’ll drink to that