>Fools I have met

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MiNDFOOD is an integrated media brand delivering information from New Zealand and around the world. The magazine and website feature television, podcasts, electronic newsletters, features, recipes, photopraphs and daily news.

The core editorial platforms of Society, Wellness, Environment, Culture, Food & Travel, Brain Teasers and News can be accessed online and through the pages of the magazine. MiNDFOOD is innovative in that you can choose how and when you want to access the content, either through the pages of the magazine or daily interaction with MiNDFOOD online.

Thus the Editor’s Letter in the (I think) first issue of M(trendy lower case)”i”NDFOOD.

Buy it. It’s likely to become a collector’s item.

This is bullshit bingo drivel of the direst kind.

Who ON EARTH are they trying to reach?
Do they seriously think that REAL PEOPLE talk like admen doing a client pitch.

Or even understand you?

Michael McHugh is the culprit.

Editor-in-Chief

There’s a picture of him

Trendily shaven head, shirt unbuttoned to the navel and outside the pants (natch), seated at a desk with a MacBook open for action, piece of ceramic art, Don Binney print in the background

He concludes:
Please send your feedback to MiNDFOOD – it’s important to us that we deliver what you want to read.

Michael, it’s not only that I don’t WANT to read this mindless rambling.

I CAN’T without being physically ill….

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1 Response to >Fools I have met

  1. >”shirt unbuttoned to the navel” – what would you say if it were a “Michelle” McHugh, I must ask… But seriously, you’re supposed to get the feel of the content from the name of the mag, I think, and me personally, in this day and age, I prefer names made up of words I know.

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