Lucy Kellaway of the FT announces her annual jargon awards:
The eagerly awaited 2011 Golden Flannel Award for utter gibberish from a company that should know better. The winner is Manpower Group, for describing itself thus:
“Our $22 billion company creates unique time to value through a comprehensive suite of innovative solutions that help clients win in the Human Age.”
Which makes me nostalgic for the Jurassic Age because I don’t think dinosaurs had any truck with innovative suites at all.
I assume the same thing exists in France but I’m not sure where/how to look.
The story’s funny until you realise these things are said by heads of large corporations – it does say something about the world we live in, doesn’t it?