You Must Be From Away

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This puts New Zealand Sauvignon Blanc firmly in the same price/perceived quality bracket as Lambrusco and Blue Nun.

Germany made exactly the same mistake in the 1970s and 80s by flooding the UK and US markets with unpotable stuff like Black Tower and Blue Nun.

It’s taken until now to shed the image of “cheap, sweet and nasty” (and it still persists)

People will start saying “I tried some wine from New Zealand once. It was very ordinary and I shan’t bother again.”

Non-vintage as far as I can tell, just a fancy name thought up over a booze-fuelled lunch by some advertising clown to mask the fact that it’s excess product from one of the mega-wineries.

How to degrade the brand value of a country without even trying…..

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 Try Lunesta

Minimal side effects

Walking, eating, driving or engaging in other activities while asleep without remembering it the next day have been reported. Other abnormal behaviors include aggressiveness, agitation, hallucinations and confusion. In depressed patients, worsening of depression including risk of suicide may occur. These risks may increase if you drink alcohol. Severe allergic reactions such as swelling of the tongue and throat occur rarely and may be fatal. .  Like most sleep medicines, carries some risk of dependency. Side effects may include unpleasant taste, headache, morning drowsiness and dizziness.

Risk of suicide?!


Maybe not, then….