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Granny calls her grand-daughter’s husband “Thicko”

Granny’s 87, so she can do pretty much what she likes.

But she’s spot-on with this.

We’re all out for dinner and Thicko asks his sister-in-law if she can arrange to get him an iPod from the States.

“But then again” he thinks out loud “it’s all going to be in English…”

And Thicko’s German.

As is everybody around the table apart from me.

As if a generation that is bombarded with slogans like “Upgrade to Fashion”, “Sexy bum guaranteed” and “Come in and find out” and ACTIVELY uses phrases like “stubby”, “fast food” and “coffee to go” can’t manage simple stuff like “Play”, “Stop” “Pause”

I ventured that it’s highly unlikely that Apple would segment their market by language, given that the Mac OS is multilingual

And they’d run the risk of having an overstock of French language iPods and an understock of German iPods.

Just as an example.

So it wouldn’t make sense to mass customise.

They looked at me as if I was trying to explain quantum mechanics by farting musically….