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“OBI” is one of a swath of DIY stores that have popped up in Germany in the last 15 years.

They’re pretty much interchangeable – Hagebau has better plants, Hornbach’s pretty good on power tools, OBI doesn’t really stand out at all.

Except in advertising.

They’re just so far ahead of the pack, you can hardly see them

They’ve taken Queen’s “We will rock you”, got the staff to recite in a semi-rhythmic chant whatever it is you can do with tiles, plants and toilets and then everyone joins in on the chorus

Good chance of an advertising award, I’d say.

Here’s Dead Fred and the boys with the original.

Queen – We will rock you